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E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. Written by communication economists and experts

• Title : E-conomics: Strategies for the Digital Marketplace
• Author : Axel Zerdick
• Rating : 4.62 (315 Vote)
• Publish : 2016-9-12
• Format : Hardcover
• Pages : 330 Pages
• Asin : 3540649433
• Language : English

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

From the Publisher No other book covers the subject of E-Conomics, the Internet economy like this one. Leading experts contributed directly or in discussion with the experts to this outstanding and unique focus on the European market and its basis, a great deal of data, including a recent study by PROGNOS

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